// the_story
A Reverse CRM. Built for people. Used by brands.
// why_profila
My daughter asked me one question.
Why can't I just choose what I see?
No one had a good answer.
So we built one.
// 0_to_1
0 to 1 gave brands the tools. CRMs. CDPs. DSPs. Social networks. All of them built to get closer to you. Without asking.
1 to 0 gives the tools to you. You choose the brands. You open the door. You are the platform now.
// the_secret
Brands don't need to guess.
Just ask.
That's it.
// what_is_profila
A Reverse CRM. Built for people. Used by brands.
People build a Profila — their interests, their intent, their terms. Brands subscribe to reach them — with consent, with relevance, with value.
No guessing. No targeting. No tracking. Declared intent. Both sides willing.
That's a category that didn't exist. Until now.
// last_mover
Every attempt gave people control then sold the data.
The problem was never the data. It was who it belonged to.
Data is sovereign. Exchange it for value. On your terms. Or not at all.
That's what we built. Profila is the last mover.
// man_and_machine
Surveillance platforms use AI to manipulate. To predict your weakness. To find the moment you'll give in. To keep you scrolling past the point you meant to stop.
Profila uses AI differently. You are the author. AI is the translator. Nothing more. Nothing less.
// the_power_law
One willing customer compounds. One hunted customer churns.
That is the only metric that matters.
The thesis, in a paper
The argument behind the company, published openly under Apache-2.0 with a citable DOI. Note it proposes the model be held by a foundation as a commons — read it as the research position it is.